The Go No Go Series
Every industry has its own rules, risks, and realities. The Go No Go series gives aspiring entrepreneurs the decision framework they need — before they risk everything.
Book 1 Available Now
Go No Go: Before You Quit Your Job and Start a Business, Read This
The foundational framework for every aspiring entrepreneur. Master the Go/No-Go evaluation method before you risk your income, savings, or career.
Book 2 - Coming Soon
Go No Go Boutique
Loving fashion is not a business plan
Clothes are fun. Running a successful boutique is not. Before you sign a lease or place your first order, read this.
Book 3 - Coming Soon
Go No Go Restaurants
Your friends love your cooking - that's not a restaurant.
So you can cook. Congratulations — that's the easy part. The average restaurant operates on a net profit of 3 to 9 percent. On a good day. Before you invest your savings in a kitchen, a lease, and a staff — whether it's a restaurant, food truck, or catering operation — read this.